Apple teams up with Kim Kardashian for colorways of the Beats Fit Pro

Apple announces a collaboration with Kim Kardashian for the Beats Fit Pro. Three new colors of the headphones will be available for purchase starting August 16.

This is a partnership taken very seriously by Apple, so much so that there is the link apple.com/kim which links to the online Apple Store page to view the headphones. Eddy Cue, Apple’s vice president of services also spoke:

Kim brought her minimalist style to the very first custom Beats Fit Pro. We’re thrilled to bring music lovers and fashion lovers Beats’ most innovative headphones in an all-new and beautiful color palette.

In turn, Kim Kardashian made a statement:

I wanted to get away from the idea that headphones have to be colorful to make a statement. This collaboration is special because it allows you to blend in or stand out, and Beats is known for creating products that showcase individuality.

The special edition Kim K Beats Fit Pro will be available in three colorways: moon, dune and earth. The headphones themselves are strictly identical to those already available on the market, the technical characteristics do not change. The price will be 229.95 euros.

Note that the purchase will be possible on the Apple Store online and in physical Apple Stores. However, it will be limited availability in physical stores. In France, it will only be at the Apple Store on the Champs-Élysées.