Apple is known for expensive prices. The latest product from the cult manufacturer is the crowning glory: 179 euros – for a cable! What initially sounds like an overpriced joke is, on closer inspection, not one.

Apple

Apple fired off a veritable product firework yesterday. In addition to the iPhone SE 2022 and the iPad Air 2022, the brand new Mac Studio in particular has caused open mouths – mainly because of the price. Apple also has a new Thunderbolt 4 cable up its sleeve to match the expensive professional Mac.

Apple sells 3 meter Thunderbolt 4 cable for a steep price

At 179 euros, this is also not a bargain, even by Apple standards. For comparison: Apple charges just 20 euros more for the new AirPods 3 – and those who buy in free trade can get away with it even more cheaply. Despite the high price, the Thunderbolt 4 cable (see Apple) is not overpriced. Because there are not many alternatives, at least not at the moment.

Bargain looks different: Apple’s new Thunderbolt 4 cable with a length of 3 meters for 179 euros (Image source: Apple).

This is mainly due to the length: 3 meters. Well-known third-party providers such as Belkin have significantly cheaper cables on offer. There is but usually already after 2 meters end. Aside from the length, the Apple cable supports data transfer up to 40 Gbps and charging at 100 watts. It also comes in “a tangle-free black braided design,” according to Apple in the product description.

So until Apple gets competition, the new Thunderbolt 4 cable should be the only alternative for many Mac ownersif you want to connect your computer to a monitor or other peripheral devices over long distances.

The new Mac Studio from Apple:

Shorter cable costs less

If a shorter cable is enough for you, you can save something. One Apple offers a 1.8 meter long version for 149 euros – so 30 euros cheaper. It can also be delivered quickly, while Apple only says “available soon” for the longer 3-meter version.