Apple is now also asking for permission for its own services
Apple’s app store. (Photo: PeoGeo / Shutterstock)
Apple users will soon be able to more easily prohibit Apple from tracking activities in the App Store or Apple News. However, the feature is still different from that for third-party providers.
Apple tracks user activities and links them to the Apple ID in order to display personalized advertising. This will soon be easier to deactivate with iOS 15. Users of the public beta of iOS 15 will already see a new pop-up asking users for permission to track via their Apple ID, including among other things 9to5Mac reports. Tracking was previously activated by default.
Contents
Dispute and tracking opt-in
Apple only introduced an opt-in for third-party apps with iOS 14.5 and forced developers to ask their users for tracking permission. This unequal treatment had caused criticism.
Marketing associations feared a drop in sales and lodged a complaint with the Federal Cartel Office. In France, there is a GDPR proceeding against Apple that is supposed to force the company to adhere to the same standards as it demands from the developers.
Apple’s tracking opt-in for its own services differs from that for third-party providers. (Photo: Mitchell Clark / The Verge)
With the new opt-in dialog, users can also deactivate the tracking of Apple’s own services. However, the pop-up differs from that of the third party providers.
While other apps have to ask for permission to track activities, Apple phrased the question differently and asks whether personalized ads should be turned on or off. In addition, an info text about the advantages of personalized advertising is shown.
