Apple collaborates with Olivia Rodrigo to promote iPad on TikTok

Long lagging behind social networks, Apple now communicates regularly on the most trendy platforms (Instagram, TikTok, Twitter, etc.). This time, it is via TikTok that the Cupertino company has decided to promote the iPad and its Apple Pencil. Apple has thus publishedé a “tutorial” video of about 45 seconds in which the influencer-artist Olivia rodrigo makes virtual masks using the Procreate tool on the iPad Pro. Other stars “Digital-artists”from TikTok, like Braedon O’Brien and Fiona Viaje, have also made tutorials with the iPad for the realization of digital masks.

It should be noted that the tutorial videos were published on the same day both on Apple’s TikTok page, but also on the accounts of the various influencers, which “betrays” the purely marketing aspect of this operation, no doubt prepared well in advance. upstream. Apple’s TikTok account today has nearly 746,000 followers.