Apple AR / VR headset: employees are skeptical and fear a flop
Apple is due to announce and market its first mixed reality headset this year, but is this product really necessary? According to New York Timesemployees are skeptical.
Employees skeptical about Apple’s future AR/VR headset
As much as the latest product launches have pleased Apple employees, the headset doesn’t satisfy everyone. The initial enthusiasm around the device turned into skepticism. This shift in tone marks an unprecedented level of concern about a new Apple product within the company.
Apple would present the helmet above all as a “co-presence” product, allowing video conferences and meetings in augmented reality. Apple also believes the product can be used as a creative tool, including editing images and videos in 3D space. Additionally, it will serve as a personal TV, as Apple has partnered with Hollywood creators including Jon Favreau (showrunner of the series The Mandalorian), to create content for the device.
The headset is meant to be a gateway to future products that require technological advancements, but many employees are concerned about the device’s $3,000 price tag, its usefulness, and the fact that it has yet to make its mark. market evidence. Skeptics wonder if the device is not “a solution in search of a problem”, unlike the iPod and iPhone. The headphones weren’t driven by the same clarity as other Apple products.
Given the lack of interest, some employees preferred to leave the project. At the same time, employees have been fired due to lack of progress on certain features, including Siri. The discontent is said to extend to members of Apple’s management, some of whom have questioned the device’s prospects.
Other products in sight
The headset is seen as the first step in a long journey of augmented and virtual reality products. With the current state of technology, it is not possible to create the ideal product, namely lightweight and portable augmented reality glasses, but Apple executives have decided that it is better to enter the fray now , rather than waiting years for the perfect product design to be achievable.
If we believe the leaks, Apple will present its mixed reality headset in June at WWDC. The commercialization would take place a few months later.
