Amazon Prime Day: Bargain hunters can rejoice twice over

Amazon is breaking new ground: According to media reports, the online retailer is planning another shopping festival in addition to Prime Day 2022 in the summer. It would be the first time Amazon has hosted a second Prime Day in a year. An appointment is already in the room.

Next to Black Friday, Prime Day is the most important shopping event of the year. Traditionally in summer, Amazon lures its Prime subscribers with big discounts. The next Prime Day will take place on July 12th and 13th, 2022. But this year Amazon seems to want to break new ground and announce a second discount battle.

Amazon plans second Prime Day in autumn

According to CNBC, the event take place in the fourth quarter and is dubbed “Prime Autumn” internally by Amazon. Business Insider is a bit more specific and mentions October as the date. Amazon is said to have already informed some selected retailers and asked them to submit so-called “lightning deals” by July 22, which should be taken into account at the shopping event. Amazon would like to make a preselection here in advance.

Last year, Amazon held a second shopping event in October. At that time, the online retailer only sold cosmetics and beauty products at lower prices. A second Prime Day in autumn would be a novelty.

Here’s how you can generally save when shopping online:

Why is Amazon taking this step?

It is not known why Amazon apparently wants to take this step and declare a second Prime Day. The fourth quarter, with the run-up to Christmas, is traditionally one of the times with the highest sales for online retailers. Attracting consumers with additional discount campaigns is actually not necessary between October and December. Maybe Amazon wants some of his Recover losses from the beginning of the year. In February, the company, founded by Jeff Bezos, reported its slowest growth since 2001.