ads in your series to pay less?

A new subscription in the boxes?

An article published in Bloomberg says company management is expected to launch a new subscription by the last quarter of 2022. The price of it should be between 7 and 9 euros, therefore a little cheaper than the other subscriptions of the streaming platform. In return, Netflix will broadcast up to 4 minutes of advertising per hour of viewing by integrating it during programs (TV series, film) or between shows.

Also read: Netflix, Prime, Disney+… Programs from around the world with Cyberghost VPN!

Netflix: still more earnings?!

The official version, we know it! Earlier this year, Netflix lost subscribers for the first time in its history. The sanction was not long in coming on the stock market with an infernal drop in the company’s stock price (NASDAQ: NFLX). The action hit a low of 162.71 dollars this year (unheard of for 5 years!).

Shareholders always demand more short-term profits. The management of the company has no choice but to adapt to this infernal race for profits. She first significantly increased the price of her subscriptions, before finally prohibiting the sharing of an account between friends.

The integration of a new subscription with advertisements seems to be the company’s last choice to deal with the subscriber drain.

And after ? Personalized advertisements?

The management of the company claims that the advertisements will not be targeted and personalized. But we have reason to ask the question, especially since the company has entrusted the distribution of advertising to an online advertising giant: Microsoft.

The signing of such a partnership is not surprising. Microsoft is already a real titan in the world of online advertising with more than 10 billion dollars in revenue generated in this sector. With such an association, it is very likely that Netflix will rely on the power of Microsoft’s infrastructure to ultimately deliver 100% personalized contextual ads.

In short, to follow!