Smart Insurance Company 2021: Social Networks as a Replacement for Call Centers Comparison
Smart Poisťovňa 2021 is already the sixth year of a successful survey, where you, our readers, vote for the most attractive pocket insurance company in Slovakia. Of course, when voting, we will focus mainly on what online functions are offered by individual insurance companies and how satisfied you are with them.
The poll is in full swing. You vote for the insurance company with the best mobile features while winning a smartphone of your choice worth 400 euros. In order for you to be able to better decide which insurance company to vote for, we have prepared a brief comparison of individual insurance companies in our market for you.
Today we will look at how insurance companies appear on social networks, which are gradually replacing traditional call centers and for some insurance companies are becoming the primary place of communication with customers.
Health insurance
In the table you can see the number of followers on individual social networks. As you can see, the Trust and Union insurance companies have accounts on up to 5 social networks, which are Facebook, Twitter, YouTube, Instagram and LinkedIn. VšZP has an account on Facebook, Youtube and LinkedIn and Instagram.
| Insurance company | Social network | audience |
| VšZP | Facebook
YouTube |
36,394 people like this 37,423 people are following291 subscribers 932 followers 1 904 followers |
| Trust | Facebook
YouTube |
74,588 people like this 76,423 people are following 703 followers 396 subscribers 17,274 followers 2 743 followers |
| Union | Facebook*
Twitter* YouTube* Instagram* LinkedIn* |
20,287 people like this 20,861 people are following this, 16 followers 458 subscribers 1 632 followers Does not display |
Trust has the largest Facebook, followed by VšZP and Union. All three insurance companies have very nice numbers. YouTube is weaker in all three cases, the same is true for Twitter, which VšZP does not have at all.
Commercial insurance companies
Again, in the field of commercial insurance companies, the situation is much more diverse. There are also those that have absolutely no presence on social networks. Some of them act only very carefully and unobtrusively, but others build their social networks honestly, add new content and actively communicate with customers and fans.
| Allianz | Facebook
YouTube |
28,940 people like this 28,871 people follow248 subscribers 2 655 followers 2 157 followers |
| Cardiff insurance company Slovakia *** | – | – |
| Collonade Insurance | Facebook
|
831 people like this 860 people are following297 followers |
| ČSOB poisťovňa **** | Facebook
YouTube |
45 143 people like this 44,987 people are following this 376 followers 2,170 subscribers 6,930 followers 9 853 followers |
| European Travel Insurance | Fadebook
YouTube |
2,867 people like this 2,876 people are following this 3 followers 1 follower 40 followers |
| General | Facebook
Twitter*** YouTube |
19,787 people like this 20,173 people are watching this 314 subscribers 1,553 followers |
| Genergel insurance company | Fadebook
YouTube |
37,901 people like this 36,189 people follow this12 followers 122 subscribers |
| Groupama insurance company | Facebook
Twitter**** YouTube |
6,338 people like this 6,378 people are watching this. 92 subscribers 93 followers |
| Municipal insurance company | Facebook
YouTube |
6,338 people like this 6,378 people are following 92 subscribers566 followers 251 followers |
| Cooperative | Facebook
YouTube |
–
188 subscribers 599 followers |
| MetLife Europe*** | – | – |
| LV life insurance | Facebook
YouTube LinkedIn*** |
634,038 people like this 634,078 people are following188 subscribers – |
| NOVIS insurance company | Facebook
YouTube |
3,389 people like this 3 401 people are watching this45 subscribers 328 followers |
| Insurance company Slovenská sporiteľňa **** | Facebook****
Twitter**** YouTube**** LinkedIn**** |
157 234 people like this 153,912 people are following 1,739 followers 6,470 subscribers 13,405 followers |
| Postal insurance company | Facebook****
YouTube**** Instagram**** |
37,236 people like this 37,635 people are following 877 followers 1 689 followers 128 followers |
| UNIQA insurance company | Facebook
YouTube |
17,134 people like this 17,330 people follow this373 followers 209 subscribers 493 followers |
| UNION insurance company | Facebook*
Twitter* YouTube* Instagram* LinkedIn* |
20,288 people like this 20,862 people are following this, 16 followers 458 subscribers 2 552 followers 3 438 followers |
| Wüstenrot insurance company | Facebook
YouTube |
8,105 people like this 8,189 people follow this244 subscribers 176 followers 206 followers |
* common profile for Union health and commercial insurance company
** we evaluate the regularity, relevance, timeliness of contributions, rate of use, audience engagement, speed of response in communication
*** does not have a separate profile for Slovakia
**** joint profile with the bank (except LinkedIn)
Vote and win
Like other companies and service providers, insurance companies have taken social networks for granted. Some actually use them as one of the main communication channels and are aware of the benefits they bring to them and their customers. Others come to their roots gradually. If you have other observations or opinions, the best thing to do is to express them directly in the survey Smart Insurance Company 2021. Not only will you contribute to the evaluation of individual insurance companies, but you will also automatically participate in competitions for a smartphone of your choice for up to 400 euros. The poll lasts only until the end of August, so do not hesitate and vote!
