Knossi and Trymacs launch their own pizza brand
Jimmy Donaldson, aka MrBeast, has become known for his bizarre challenges, in which he won seven-digit prize money or whole islands given away. More than 150 million people follow him on YouTube. But that’s not all.
In addition to his YouTube channel, the 25-year-old runs a restaurant chain called Mr Beast Burger and a candy bar brand called Feastables, due out in late 2022 valued at $50 million became. The empire of the Youtuber is said to be around $1.5 billion be worth. In short: It can compete with the rating of a unicorn.
Following the example of MrBeast, two German Youtubers are also launching their own pizza brand this week: happy slice should it be called, developed by Knossi and Trymacs – and the startup Lanch.
The concept of Lanch from Berlin is to help influencers, creators and other more or less well-known people to launch their own food brands and restaurant chains. The foodtech company was able to collect 2.5 million euros as part of a pre-seed round, as it announced today.
Lanch describes its business model as a win-win-win for everyone involved: restaurants and creators are directly involved in Lanch’s success and can thus increase and diversify their income. In this way, the startup wants to strengthen gastronomy and local infrastructure.
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In addition to Luciano, Knossi, Trymacs, Mario Götze and André Schürrle, the launch investors also include the founders of Flixbus, Flaschenpost, Gorillas and Foodspring and the venture capital fund HV Capital.
“I am an investor in Lanch because I believe they are building the mainstream brands of the future. The close relationship between the creators and their fans and customers creates real added value for everyone involved,” says Jochen Engert, co-founder of Flixbus.
Lanch wants to write its first success story with the Happy Slice pizza brand. Lanch is said to have opened 70 branches throughout Germany overnight – over 200 more are to be added in 2023.
The next project: “Loco Chicken” by the rapper Luciano. (Photo: Lanch / Luciano)
The next project in the starting blocks is Loco Chicken, the brand of rapper Luciano – the most listened to German musician on Spotify. Further brands with creators inside and outside of Germany are said to be in development.
The founding team consisting of Nono Konopka (CEO), Jonas Meynert (COO) and Kevin Kock (CRO) already has some experience from the startup scene.
For example, Kock was involved in setting up the virtual kitchen startup Honest Food, which was sold to Deliveryhero in 2019. In the past, Meynert was involved in setting up the mobility companies Circ and Dance.
The black hoodie reveals: The Lanch founding team comes from Berlin. (Photo: Lanch)
Konopka has also founded several companies in the past and is active as a business angel. One of his last projects, Biking Borders, was endorsed by Ashton Kutcher and eventually bought by Netflix.
“Our close connection to the creator economy allows us a very special form of customer acquisition compared to conventional virtual kitchen models. The digital brand world of the creator brand also offers additional levels for fans, such as fan articles or prizes. In this way, the community can actively help shape the direction in which the brands are developing,” says Meynert.
