iPhone 12 provides record sales
For the first time in its history, Apple generated more than $ 100 billion in sales in a quarter. This record turnover is partly due to the high demand for the iPhone 12.
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Apple quarterly results Q1 2021: 5 trends
This is evident from Apple’s quarterly figures for Q1 2021. In this article, we talk about the company’s financial position. First, we list all the numbers.
Pay attention: the fiscal quarter is not equal to the calendar quarter.
1. The numbers in a row
- Total sales: $ 111 billion
- IPhone revenue: up 17 percent
- IPad revenue: up 41 percent
- Mac revenue: up 21 percent
- Services revenue: up 24 percent
- Turnover wearables, home and accessories: up 30 percent
Net profit for the quarter was $ 28.7 billion, which, like sales, is a record. A year earlier, more than $ 22 billion in profit was made over the same period on a total turnover of $ 92 billion.
2. Record quarter thanks to iPhone
Apple has therefore had a very strong quarter, partly thanks to the launch of the iPhone 12. Apple’s first smartphone with 5G connection was released last year, not as usual in September, but a month later. As a result, the previous iPhone quarterly figures were disappointing.
The turnover from iPhones amounts to a total of more than 65 billion dollars and according to Apple CEO Tim Cook there are now more than 1 billion active iPhones in circulation. The prominent further indicated that there are a total of 1.65 billion activated Apple devices.
3. Services continue to grow
Also striking: the turnover from services continues to grow. In recent years, Apple has increasingly focused on subscriptions such as Apple TV Plus, iCloud and Apple One. The company now generates almost as much turnover from the sale of services as from the iPad and Mac.
IPad and Mac are making a comeback
Speaking of which, Apple’s tablet has had an incredibly good quarter. Sales of iPads have increased by no less than 40 percent. The company released a new ‘regular’ iPad and iPad Air at the end of last year. The latter in particular received a lot of positive feedback.
The computer division is also doing well. Thanks to the many working from home, the demand for Macs remains high and that does not hurt Apple. The company has also begun the transition from Intel processors to the home-made M1 chips. The new MacBook Air, MacBook Pro (13 inch) and Mac mini, among others, have already made the switch to M1.
5. Strong quarter for Apple Watch and AirPods
In percentage terms, the Apple Watch product group has increased by as much as 30 percent. The Apple Watch SE may have contributed significantly to this. This cheaper alternative to the Apple Watch Series 6 is largely identical to its more expensive brother.
Within this product group, Apple also includes the success of the AirPods and recently unveiled AirPods Max. The earplugs have been extremely popular for years and the first reviews of the over-ear headphones are also positive. Also iPhoned is pleased with the AirPods Max, but we think the headset is very pricey.
