The development of The Medium paid for in less than a week -apkrig

Developers from the Bloober Team studio announced via the Polish financial portal Money.pl that less than a week after the launch of their latest game The Medium, pre-order and sales revenues have offset all costs. “According to the publisher’s estimates, sales of The Medium have reached a level that covers both production and marketing costs,” said the developer’s statement, which is all the more surprising because it includes the aforementioned marketing part. It is the funds spent on advertising that often balance the budget for the development itself, which, according to estimates by Bloober CEO Piotr Babien, was to be around PLN 30 million, resp. EUR 7 million.

Despite the fact that the budget and revenues currently estimated at 10-14 million euros are not dizzying compared to the largest production, it is a great success for Bloober. We must especially consider the fact that the game, in addition to the PC, has only arrived on the Xbox Series, not the Xbox One, and as you can probably imagine, the developers cannot rely on an overly large base of players here yet. However, the question is what role the placement of The Medium in the Game Pass offer played in the described sales and financial success. The details of the agreement with Microsoft are not (and probably will not be) known and the statement of the developers for Money.pl is unclear in this regard.

Blair Witch from 2019, which was also available only on PC and Xbox for three months, recorded a million players only last June.

However, if the Game Pass did not speak to the published results, the games would have to sell more than a hundred thousand pieces, which does not seem very likely, given the performance of previous study titles. Just by chance – Blair Witch from 2019, which was also available only on PC and Xbox for three months, was not recorded by a million players until last June, as the report reveals directly from the developers. It was a cumulative sum of players (not sold copies) from all platforms – PC, PS4, Xbox One – which included (!) Those who played the game in the Game Pass. And even if we do not want to deny the game high ambitions, the evaluation of the game is contradictory and, judging by the reactions so far, it is not a unanimous hit.

We tried The Medium for the first time on the day of the release together with you during the live broadcast, of course we are working on the preparation of the review and we will bring the verdict in the coming days. Dual reality processing is one of the biggest draws, but even more interesting is the premise of the story and the Polish setting, which could appeal to players in the Czech Republic and Slovakia thanks to (because of?) Common history.