Disney+ can do what Netflix can’t
The quarterly figures of Disney + are in and that is cause for celebration.
The second quarter of 2022 is over. So it’s time for numbers! Disney+ has just presented them and shows that there is still growth in streaming services. Because where competitor Netflix has to communicate more and more declining subscriber numbers, Disney+ is going exactly the other way.
Disney’s streaming service attracted 14.4 million new subscribers in the past quarter. This brings the total number of subscribers worldwide to 152.1 million. So a big plus. In a year’s time, there was even a third of subscribers.
End of pandemic
Competitor Netflix had to report a decrease of 1 million subscribers in its quarterly figures. As an excuse, the streaming service argues that the corona pandemic has ended and people are going outside again instead of an evening Netflix and chill.
That Disney+ is doing a lot better seems to destroy that reasoning. Because while that company may believe in fairy tales, numbers are the harsh reality. The ongoing price hikes may be more to blame for Netflix’s declining numbers than the end of the pandemic.
Disney+ is getting more expensive
I wonder what will happen to Disney+ then. Because they also announce a price increase. At least, if you want to be free from advertising. Like Netflix, the company announced a subscription with ads a while ago, and now more is known.
In 2023, that subscription with advertising will be released worldwide. America can even start enjoying this opportunity in December. Will that be a budget subscription? No.
The Disney+ advertising subscription will receive the price of the current subscription. And you can buy off the commercials. In the US, a subscription now costs $7.99. That will be the price with advertisements from December. If you want to continue to enjoy the ad-free experience that Disney now also offers, you will pay $ 10.99 per month.
It is not yet known whether those prices and subscription forms will come to our country in this way, but it still feels a bit unfair. We are curious whether it will work for Disney+, or whether it will cause them to lose subscribers like Netflix or stagnate growth.
