5 tips for finding suitable trainees [Anzeige]
Demographic change, a decline in applicants and unfilled training places present companies and organizations with massive problems. How can you meet the challenges to complete Ato find trainees and thus secure the long-term success of the company? In this article, we will show you five tips that will help you quickly and easily find the right trainees.
Many companies are already feeling the shortage of skilled workers. And this problem will only get worse. Because where there are no trainees today, there will be a shortage of skilled workers in the future.
Companies invest a lot of time to increase the number of applicants through trainee marketing in social media. Range is certainly important – no question about it. However, the key to filling training positions is not finding many applicants, but finding the right ones.
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Find suitable trainees with berry2b
The start-up berry2b has developed a new tool for finding suitable candidates for apprenticeships. berry2b created a solution to bring students and companies together. Pupils use the free berry2b app as a school planner and to get to know employers. Using gamification elements, students can find out in the app which training or dual study program suits them. They can also contact interesting employers directly.
As an employer, you can use berry2b browser-based and present your company with a profile in the app. The messenger gives you direct contact with your target group and you can also actively filter for suitable candidates in the network. More information about berry2b you can find here.
5 tips to find suitable trainees
We have put together five tips for you that will help you to fill your training positions with suitable candidates.
Tip 1: Rethink habits and processes
Certain approaches have paid off for a long time. As always, a job advertisement will be published in the daily newspaper or well-established job portals at a certain point in time. Then we wait – according to the motto “post to pray”. What worked for a long time no longer produces the desired results.
Instead, it has become all the more important to establish direct contact with the target group. Regional training fairs are suitable for this. Another option is to engage through digital channels and take advantage of active sourcing. Instead of posting a job ad hoping someone will find it and then applying to you, you can actively search for suitable candidates yourself.
In this way, you can find suitable applicants even before they start their search themselves. berry2b also offers you an advantage here: you can filter more specifically according to important criteria (e.g. region, desired school leaving certificate and final year) and reach suitable candidates in accordance with data protection regulations.
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Tip 2: Try something new
Generation Z is often criticized. But there are some things you can also learn from Gen Z: They are open to new things. When it comes to digital products, just give them a try.
Involve your current trainees in recruiting new trainees. They know how the generation ticks and can tell you what makes your apprenticeship special. They also know what questions arise when looking for an apprenticeship and can now answer many of them themselves.
Tip 3: Digitize – focus on smartphones
If you don’t just want to address parents and grandparents, you have to look for trainees on the right channels. Generation Z can of course be reached via social media such as Instagram and TikTok. Here, however, you should ask yourself the question and check whether you can reach suitable applicants via these channels. Otherwise it quickly becomes unnecessarily expensive.
With berry2b you can also reach Generation Z where they are: on their smartphones. However, directly in an environment in which motivated applicants find out about training opportunities. You can always post your company profile free of charge in order to be present in the berry2b student network for your target group.
To the free profile at berry2b
Tip 4: Increase Google visibility
Google is a relevant channel for the search for trainees, because around 83 percent of applicants look for training positions via Google. There are many ways to rank better on Google. But this is usually associated with a lot of effort or high costs.
Placing Google Ads makes your training offer visible to your target group. It is cheaper, but more time-consuming to achieve a good placement via the organic search. But that is a science in itself.
What if there is an easy way? At berry2b, job offers are automatically optimized for Google for Jobs. You simply fill out the fields in the job offer, publish it in the app with one click and at the same time your training offer will also be found in a Google search.
Tip 5: Communicate in a way that is appropriate for the target group
Stories are remembered because our brain loves stories. It is therefore worthwhile to rely on storytelling in trainee communication as well. A good story is accompanied by pictures and videos that offer a first insight into your company and show real employees. In connection with tip 2, you can find out with the help of your trainees whether your story will also reach the generation.
The tips can be implemented easily and quickly with berry2b. On the Website of berry2b you will find different packages that fit your requirements and needs. You just want to get started and try out whether it suits you and your company? You can test all packages for 14 days free of charge and without obligation.
