Zoom wants to become more of a platform

Zoom company headquarters. (Photo: Sundry Photography / Shutterstock.com)

The video conferencing service Zoom wants to become more relevant for its customers through the deeper integration of other apps. 50 applications are included for the broad launch of the Zoom Apps platform.

The apps include Slack and the online storage services Box and Dropbox. The list is to be expanded over time, initially only selected partners will join the program, as the responsible Zoom manager Ross Mayfield said on Wednesday’s announcement.

Zoom wants to offer the developers reliable framework conditions, Mayfield emphasized. Currently, among other things, large smartphone platforms are being accused of using new functions to, in some cases, easily undermine the business models of app developers. Zoom tries to give the app providers a clear idea of ​​the areas in which one wants to be active as a platform provider, said Mayfield. The video conferencing service leaves it to the app providers themselves to collect money for payment functions – and also does not try to take a commission.

Platform for online events

Together with the app offensive, Zoom is launching a platform for online events on which paid events can also be organized. Zoom is one of the big winners of the corona crisis. In the pandemic, however, it was not only used in companies: private individuals also use Zoom for all kinds of opportunities – from family reunions to yoga classes.

Zoom still earns money from doing business with larger companies. The company from Silicon Valley is also focusing on expanding its business there. Zoom wants to use its strong position in video conferences to provide companies with telephony services. The plans for apps and events are another building block. dpa

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