YouTube shares advertising revenue with shorts producers
From February 2023, YouTube wants the producers of short videos – called shorts – to share in the corresponding advertising revenue. However, they must first agree to the new contract terms – regardless of whether they want to earn money with the short videos or not.
In the future, video creators will be able to earn money with their YouTube shorts. Because from February 1, 2023, the streaming platform wants you to share in the advertising revenue from the short videos.
The innovation is part of a comprehensive update of the YouTube Partner Program (YPP). However, users who want to use it must also sign the new contract conditions.
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YouTube Shorts: What’s changing for creators?
In principle, YouTube opens up another way for video producers to earn money with their creations. To make this possible, the streaming platform has fundamentally restructured the YPP.
So-called modules are new, for example. Each section relates to the different ways producers can make money. They are designed to give them more flexibility in monetizing content.
However, “all creators who want to monetize their content on the platform must first sign the framework, which contains the basic contractual terms,” the official states blog post from YouTube.
New Terms of Use mandatory for everyone
However, the creators can only continue to participate in the partner program if they accept the general conditions. If they don’t, their channel will be removed from the YPP and the monetization agreement will be terminated.
By July 10, 2023, those who are already part of the affiliate program must agree to the new user agreements. If they miss this deadline but want to continue participating in the YPP, they must re-qualify.
YouTube shorts creators get 45 percent
Already in Sep 2022 YouTube had announced such a model. The innovation is mainly an attempt by the company to outperform competitors TikTok. With the additional opportunity to earn money, creators should also receive a new incentive to upload more content.
The new YouTube Shorts agreement grants creators a share of the revenue generated from ads in the shorts feed. They receive 45 percent of the sales allocated to them.
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