Will Amazon Music take over Spotify and Deezer?
Amazon Music opens with Prime
After announcing an increase in its Prime subscription, from 49 to 69.90 euros per year, Amazon has just changed its offer. From now on, all subscribers have full access to the Amazon Music catalog, without ads. A strong offensive in the battle between the streaming giants.
Before this change, Prime only gave access to two small millions of titles on the company’s music platform. From now on, there are more than 75 million songs accessible at no cost to add. A new alternative to Spotify and Deezer has therefore entered the running with this opening to the general public.
oh damn, Amazon Music’s entire library is now free for Prime subscribers. That’s 100 million songs, as long as you’re happy with a shuffle mode https://t.co/BelRsU7qHU
—Tom Warren (@tomwarren) November 1, 2022
A new advantage with its restrictions
If Prime subscribers will have access to this gigantic catalog without costs or advertisements, the offer still comes with certain limits. Not all the benefits of the platform are included in the format, no doubt to encourage the most ardent users to switch to a subscription Amazon Music dedicated to 9.99 euros per month.
So for Prime subscribers, the music won’t really be on demand. It is therefore possible to select any artist, musical genre, album or playlist, but with the exception of certain lists, playback is only possible in Shuffle mode. In other words, reading in random mode leaving no control over the succession of titles. In addition to this, super high quality playback will not be accessible. Limits, of course, but which remain minimal in the face of the new dimension of the Prime offer.
With this provision of Amazon Music for Prime subscribers, the company is therefore trying to attract new customers by offering an expanded offer. From now on, with this subscription, you can access a catalog of films and series, as well as a series of specific advantages for your deliveries and now a large volume of music. What to imagine a hegemony of the American giant in the coming years.
