Why consumers don’t want electricity
E-mobility already seems to be stuck in a solid crisis of faith: New registrations of electric cars are below those of the previous year. The problem: Customers no longer want e-cars.
Actually, the triumphant advance of electric cars seemed to have been a thing of the past. Massive purchase premiums have led to new highs in registration numbers, especially in the past year.
Bitter balance sheet for the e-car: if you get information, you don’t want any
In the meantime, however, the e-cars have run out of momentum. This is probably due in part to the tense supply situation, but there is supposed to be another reason: consumers don’t want a Stromer anymore (Source: FAZ). This is evident from several surveys on the subject.
According to Deutsche Automobil Treuhand (DAT), it is conceivable for 43 percent of those surveyed to replace the current main car with one with an electric drive, a decrease of four percent compared to the previous year. For 39 percent, however, an e-car is only an option as a second car. The DAT barometer also shows that the current only 14 percent buy a purely electric car would.
It is noticeable that more potential customers would be concerned with the topic of electromobility at the same time. Their share has risen by ten percent to currently 39 percent (source: DAT). The purchase bonuses are the trigger for the high level of interest in information. But then something seems to go wrong, because although – or precisely because – more people are dealing with the topic of electric cars, buying interest decreases.
Concern with electric cars: repairs and insurance are expensive
According to DAT, several uncertainties can play a role. So potential buyers fear high repair costs (61 percent) and significantly increasing prices for insurance (52 percent). Another great fear is that owners of an electric car will have to pay for the disposal of outdated components.
In addition to the uncertainties surrounding running costs after the purchase, there is the low resale value of electric cars. Here the purchase premium is likely to have a negative impact, which is rarely available for used vehicles. If you want to make money with the electric car, you have to switch to the GHG quota.
Although some concerns about the electric car are justified, we are clearing five mistakes in the Video on:
According to the FAZ, the charging situation, especially its slow expansion, and the long charging time can also reduce the desire for a new electric car. It seems that interest in switching will decrease the more buyers get information about e-cars. An extremely harmful correlation for the mobility transition.
