Which offers you can really forget – and which not

Amazon has also internalized the fact that the Black Friday campaigns seem to start earlier and earlier. Last year it was the belated Prime Day, but this year Amazon is already starting the official offers for “Early Black Friday” – a somewhat clumsy translation from English.

Customers can find the offers for “Early Black Friday” * and you can now shop thousands of gift ideas and products from all categories with discounts of up to 50 percent. But what is on offer gives hope that the good offers will still appear by Black Friday. Because that’s not particularly interesting from a technology point of view – as if there were:

• for example some Previous models of the e-reader Kindle * and a promotional code that gives you two Third Generation Amazon Echo Dot Smartspeaker * (for 39.98 euros – also the previous year’s model, which was recently available at Mobilcom in the branches around ten euros each).
• There are a few more interesting Xiaomi smartphones *that are available at a good rate, if not at the best price.
• Comparatively attractive – at Edu price level – that is Apple Macbook Air M1 (2020) * in the 16 gigabyte, 256 gigabyte version for 1,179 euros and in the 16 gigabyte and 512 gigabyte version for 1,389 euros. Both are supplied by Gravis – thus a marketplace offer and are particularly interesting in view of the current chip shortage. But even here we would bet that there will be even better deals around the corner on Black Friday …

After all, customers can support small and medium-sized businesses thanks to thousands of offers from independent partner companies, handmade items from Amazon Handmade and innovative gadgets from startups that sell on Amazon Launchpad.

You can find the early Black Friday offers from today with new offers daily under www.amazon.de/blackfriday* – Temporary products from top brands that change every day at an offer price. You should get an overview of all offers at an early stage and, if you are interested, mark your favorite products with “Observe”. This will send you a notification as soon as the products are available at the offer price.

Tip: Prime members get access to lightning offers 30 minutes in advance, a trial month is enough. Customers in Germany and Austria who are new to Prime can use the Service* Try it free for 30 days.

Excitingly, Amazon does not mention the extended return deadlines this year, but – we reported about this at the end of October – also apply this year: A large part of the goods that customers buy between the beginning of November and Christmas can be up to Will be returned at the end of January if you don’t like them. Above all, Amazon and retailers will not like this if it is used excessively – perhaps because of the cautious communication about it.

Again this year, Amazon has not only reduced goods from its own inventory and on the Amazon Marketplace, but also offers subscription models for testing – for example Amazon Music Unlimited * (for customers who have not yet tried the music service): Customers can use the service free of charge for three months – with unlimited access to more than 75 million songs and podcast episodes, ad-free and in premium quality. New Amazon Music Unlimited customers also receive the first six months of their membership free of charge when purchasing selected Amazon Echo devices.

Also at Kindle Unlimited * there is such an offer: New Kindle Unlimited subscribers can use the first three months of their membership for only 9.99 euros. Kindle Unlimited gives unlimited access to millions of e-books, popular e-magazine subscriptions, and thousands of audiobooks, including bestsellers. The offer is valid until November 30, 2021.

Nevertheless: none of this really raptures the bargain hunters – let’s hope that the retail giant has even more to offer when Black Friday, Cyber ​​Monday and Black Week start in two weeks. We explain here how you can prepare yourself for the bargain hunt.