WhatsApp is turning more into a shopping platform

A noticeable change from Meta for WhatsApp. The messaging service is increasingly turning into a commercial platform, as is also clear with the latest change. WhatsApp is going to add store features.

Shopping platform added to WhatsApp

Messaging service WhatsApp has been given a new function in various countries. Companies can share information with Meta, the parent company of the messaging service, such as about the products they offer. These can then be indexed and called up by users. For example, a search can be started for a specific product. For example, if you are looking for a trip or a bank, you can immediately see via WhatsApp which companies offer this. You can then contact a company directly from there for product advice, for example.

Furthermore, it must be made possible to purchase and also pay for a message directly via WhatsApp. The latter is possible in Brazil and India. The other functionality will be available in Brazil, Colombia, Indonesia, Mexico and the United Kingdom. It is not known whether the feature will be rolled out to more countries in the future.

Through Meta, Mobiflip