WhatsApp Business is now used more than ever
WhatsApp Business has gained a lot of popularity in recent years. It has become an important communication tool for companies all over the world. Read everything you need to know about business use of WhatsApp in this article.
Contents
What is WhatsApp Business?
The platform offers companies the opportunity to communicate with their customers in a very simple way. This allows them to improve their customer service and increase their brand awareness. WhatsApp Business recently introduced a number of new features that can help businesses better communicate with their customers and improve their experience.
What features does Whatsapp Business have?
There is a big main difference between normal WhatsApp and WhatsApp Business. That is that the Business version is specially designed for companies. And that it is equipped with additional functions that help the companies to communicate efficiently with their customers.
Some of these features are:
1. The opportunity to post information about your company on the business profile, such as opening hours, a location and any contact details.
2. A quick reply feature, which allows businesses to answer frequently asked questions quickly and easily.
3. The ability to send automated messages such as greetings, out of office, and thank you messages.
4. The ability to track statistics on the number of messages sent, delivered, and read.
5. The ability to communicate with customers via WhatsApp Web and desktop computers.
In short, WhatsApp Business is a handy tool that allows companies to communicate with their customers in a personal way.
How WhatsApp Business works?
Actually, it works in the same way as the regular WhatsApp, also known as WhatsApp Messenger. But this Business version mainly offers extra functions that are specially designed for companies. To use it, a company must first create a business profile. In it they place information about the relevant company, such as opening hours, contact details and possible location. Then companies can communicate with their customers.
WhatsApp Business is free to download and use. Downloading this application is completely free. You can easily download it from the App Store, (this is for iOS users) or the Google Play Store, (this is for Android users). You do this by searching for ‘WhatsApp Business’. After downloading you can immediately start creating a business profile.
If it’s not quite what you expected, you can go back to regular WhatsApp. For this you simply remove the WhatsApp Business and download the normal WhatsApp and verify your phone number, after which your account will be converted to a regular profile. Please note that you will lose all conversations and chats after uninstalling WhatsApp Business.
What are the benefits of WhatsApp Business?
Businesses can keep statistics on the number of messages sent, delivered and read. This gives them a better insight into the effectiveness of their communication. Another advantage is that the app is free and you can most likely save costs on communication with the customers.
You will also undoubtedly develop better customer service because you can respond so quickly to any customer questions and problems. Finally, with the Business version there is an option to label, this way you keep the chats and messages organized and you can easily find them.
