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What is it and how do I invest correctly? [Anzeige]

When the stock market has been falling for an extended period of time, it is called a bear market. Where does the term come from and what does it mean for my investments? We explain that to you in this article and show you how the provider eToro supports.

Where did the term bear market come from?

The term bear market has been known since the 17th century. The writer Joseph de la Vega compared the changes in the stock market to bears and bulls: the bear flaps its paw from top to bottom and, in contrast, the bull flaps its horns from bottom to top.

So when prices fall for an extended period of time, it is called a bear market. The opposite of this is the bull market, when prices rise for an extended period of time.

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Recognizing a bear market correctly

Since not every price drop immediately means that we are in a bear market, there are different ways to correctly identify a bear market:

  • 2 percent rule: A bear market is when there is a 2% month-over-month drop from the last bull market high to the bear market low. An example of this is the bear market in the 1970s in the S&P 500.
  • One-Thirds/Two-Thirds Rule: Indicative of a bear market is that two-thirds of the total decline in price has occurred in the last third in time.
  • 20 percent rule: If prices have fallen by 20 percent in the last few months, that also speaks for a bear market.

But what actually triggers a bear market? The past has shown that a bear market is often triggered by pandemics, economic crises, wars or civil unrest. However, it can also happen that investors allow themselves to be influenced by falling prices and this creates an unexpected momentum of its own.

How do I invest in a bear market?

The most important rule during a bear market is: stay calm and don’t panic. In general, a bear market is significantly shorter than a bull market, averaging 1.5 years. And that means at the same time that falling prices are usually followed by rising prices again.

Stocks and ETFs should only be bought before and during the bear market if you have researched the company and its performance. A good strategy is the most important thing. For example, you can use the average cost effect: Invest a fixed amount at fixed intervals, e.g. with savings plans. The falling prices allow your average cost to go down and allow you to acquire more shares in the company.

Or you focus on companies that pay dividends. This allows you to continue to receive dividends during a bear market, which you can then continue to invest. But ETFs and stocks that are currently going against the market can also be a good investment opportunity. Below we show you a few examples:

  • VXX: Barclays iPath Series B S&P 500 VIX Short-Term Futures ETN
  • UVXY: ProShares Ultra VIX Short Term Futures ETF
  • SQQQ: ProShares UltraPro Short QQQ ETF
  • TZA: Direxion Daily Small Cap Bear 3X ETF
  • FAZ: Direxion Daily Financial Bear 3x Shares ETF

Invest in stocks and ETFs with eToro

If you are looking for a broker to invest with during the bear market, eToro is the right platform. eToro is a multi-asset platform on which both beginners and advanced users can invest and manage money. There are numerous stocks, ETFs, cryptocurrencies and commodities to choose from.

The user interface is well structured and easy to understand. This makes the watch list and portfolio clear, especially for beginners, and intuitive to use. The account opening, but also the purchase of the assets, work within a few minutes from home.

The fees for buying shares are particularly positive: you pay no order fees, an average spread and no price traps when buying or selling shares. Convince yourself of eToro now and let us support you with your investments.

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eToro is a multi-asset platform that offers investing in stocks and crypto assets as well as trading CFDs. Please note that CFDs are complex instruments and come with a high risk of losing money quickly due to leverage. 78% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money. Crypto investments are managed by eToro (Europe) Ltd. offered and custody is provided by eToro Germany GmbH. Your capital is at risk.


This is not investment advice or a recommendation to buy.

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