User experience in the automotive industry [Anzeige]

What do user experience and user interface have to do with the automotive industry? Much more than you expect at first glance! Because especially in the last few years, the expectations of all customers in terms of connectivity, comfort and infotainment have increased enormously. in the free webinar by Softeq you learn more about it.

What is UI and UX?

UI is the abbreviation for “User Interface” and means “user interface”. Accordingly, it is about the part of a software or application that users come into contact with. UI is therefore the interface between humans and the machine through which users interact with the various functions.

UX is the abbreviation for “User Experience” and means “user experience”. Overall, it is about the experiences that users gain in the application. UX plays an important role in many different areas, especially in design and human-machine interaction.

What is important for UX & UI in the automotive industry?

There has been a change in the automotive industry in recent years. Like smartphones, cars should also be designed to be smart and networked. The car is thus increasingly becoming a communication center that can be directly integrated into the driver’s ecosystem.

What is particularly important for drivers? In addition to simple operation, personalized user interfaces and individual setting options, the functions must also be permanently available. In order to make the user experience (UX) as positive as possible, manufacturers are obliged to keep their software solutions state-of-the-art, to control and update them.

If a manufacturer promises something that is not kept in practice, this can have negative consequences for him or the brand. In the worst case, poor UX and UI can even lead to a loss of trust and damage to your image. And that’s exactly what car manufacturers want to avoid as much as possible.

Free Softeq Webinar: Register now

The experts at Softeq are also dealing with this very topic in the free webinar “User Experience in Automotive: Expectations vs. Reality” on October 6, 2022. The speakers, Benjamin Groiss, CEO of Softeq Development GmbH in Munich, and Dmitry Trubnikov, Unit Lead of the User Interfaces department, are experts in the field of software development and interfaces -Design.

Together with you and all participants, they develop and evaluate ideas for the human-machine interface (HMI) in the webinar and discuss how these can be better integrated into the production process.

You will also receive answers to the following questions in the webinar:

• What new trends are shaping the UX/UI in the automotive industry?
• What do users expect from UX/UI in new vehicles?
• How can haptic elements facilitate the design of the new vehicle interior?
• Why are investments in HMI worthwhile and how do they contribute to customer loyalty?

Take the chance now and register here for Softeq’s free webinar “User Experience in Automotive: Expectations vs. Reality”. Being quick is worth it!

Register now for the free webinar

And if you are spontaneous and would like to meet Softeq in person, you already have the opportunity in September: Softeq will be at Automechanika Frankfurt from September 13th to 17th, 2022. On Thursday, September 15th, 2022 at 5:00 p.m., Ben Groiss will give a lecture on “How Software is transforming the car industry” in Hall 3.0, Stand B98. You are welcome.

Softeq is also looking forward to interesting discussions on topics such as connectivity, interfaces, HMI interfaces or the right UX design. Feel free to drop by Stand A80.E in Hall 3.0.