Twitter fires another 200 employees
The mass layoffs on Twitter just don’t stop. Because the US group recently resigned 200 employees, including high-ranking executives. According to CEO Elon Musk, there should actually be an end to further layoffs.
Actually, the layoffs on Twitter after the takeover by Elon Musk should have come to an end. But as the New York Times reportedthe group has once again terminated employees.
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Twitter in the termination mania
Before the multi-billion dollar takeover by Musk, the social network had around 7,500 employees. Since then, the workforce has shrunk continuously.
In total, the number of employees is said to have been around 2,300. Now another 200 employees, i.e. around ten percent of the workforce, have to leave the company.
Who is affected by the layoffs?
One of the most prominent departures is likely to be Esther Crawford, CEO of Twitter Blue. From this departure first reported Zoë SchifferManaging Editor at the US magazine platformers.
Crawford was “striving for a bigger role” following Elon Musk’s takeover, as stated in a Inside report from The Verge was called mid-January. After the first mass layoffs, she wrote on Slack that “drastic cuts would be required to survive, no matter who owns the company”.
In early November, she even posted a photo of herself sleeping in the office. “When your team works 24/7 to meet deadlines,” she wrote.
When your team is pushing round the clock to make deadlines sometimes you #SleepWhereYouWork https://t.co/UBGKYPilbD
— Esther Crawford ✨ (@esthercrawford) November 2, 2022
But the renewed wave of layoffs also affects the majority of the remaining product team, like Alex Heath from The Verge could confirm.
Esther Crawford, who has been leading Twitter’s product org and posted a photo of herself sleeping on the floor of the office early on in Musk’s takeover, was laid off this weekend. Sounds like basically all of the remaining product org was cut as well.
— Alex Heath (@alexeheath) February 26, 2023
Twitter: Layoffs due to poor sales?
The reason for the renewed layoffs could, according to the New York Times be a slump in sales that the company probably wanted to compensate for with the layoffs.
At the beginning of January, the US group recorded a 40 percent drop in sales compared to the previous year. Since then, the company has not been able to maneuver itself into the profit zone.
could be to blame loud the information also be the enormous interest demands in connection with the leveraged takeover by Elon Musk. Because for this the company has to shell out around 1.2 billion US dollars.
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