Top 10 pieces of advice the founder of Delivery Hero gives

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Niklas Östberg is one of the founders of Delivery Hero, a company that recently raised almost 1.3 million euros in investment. Now Östberg shares some of the advice he himself has received over the past ten years.

Delivery services are booming in the pandemic, and Delivery Hero is also benefiting from this. The Berlin Dax company doubled its revenues to 2.8 billion euros in 2020. In a tweet, Niklas Östberg, one of the founders and CEO of Delivery Hero, also mentions this number – but also mentions eight million orders daily and now 27,000 employees worldwide. He was very lucky and learned a lot. And then in a thread follow the ten best tips that he has received over the past ten years. Reason enough to take a closer look at them.

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Plenty of luck and some good learnings. The 10 best advices I received over the last 10 years: 👇👇 Agree/disagree?

— Niklas Oestberg (@niklasoestberg) May 17, 2021

Niklas Östberg is not entirely alone with this view, as in 2019 a study on the digitization of B2B trade found out. In it, 68 percent of the decision-makers stated that speed is more important than perfection.

Doors are not unimportant for the success of Jeff Bezos, after all it is known that desks at Amazon still often out of doors today from the hardware store because they are cheaper than tabletops.

Here Östberg is very likely not playing on desks, but on a quote from Bezos from one Letter to shareholders from 1997. There, the Amazon founder describes two types of decisions: Type one is to be compared with doors that only open in one direction. If you make such a decision, there is no going back. Type two are doors that open in both directions. Such a decision can easily be reversed. Therefore, these do not have to be taken from the top and with a lot of thought. It is much more important to recognize which type of decision is made.

Yes, that sounds like a calendar saying or an imprint for a cup. But science has actually shed light on this aspect in a wide variety of studies. A study from 2019, for example, comes to the conclusion that people work healthier and are more productive if they do not pretend to be. Self-disclosure is usually a positive experience because it enables people to develop relationships with others and leads to less anxiety.

The technical term here is: Continuous improvement process. CIP is a basic principle of quality management and aims to improve the competitiveness of companies with small improvements. If a company is constantly changing, it can more easily adapt to changes in the market and survive. Constant change is also easier to implement than major upheaval.

A look at the numbers shows how successful Zoom is. In the fourth quarter of 2020, the software for video conferencing achieved sales of around 880 million US dollars, which corresponds to a growth of 370 percent compared to the same quarter of the previous year. That may also be due to the customer experience – but without the corona pandemic, these numbers would certainly not have been possible.

What is meant here is a quote from Elon Musk from 2013. When asked about his biggest mistake, Musk replied at a conference: “[Mein größter Fehler ist wahrscheinlich]To pay too much attention to someone’s talent rather than personality. I think it’s more important whether someone has a good heart. “

The subject of mistakes and the culture of mistakes seems to be very important for Niklas Östberg, as the next point shows.

A Kaspersky study shows: In 95 percent of the companies surveyed, projects fail before they are even launched on the market. So it is perfectly normal to try things out and then you may never complete them. Unfortunately, many companies in Germany still lack a good error culture. It is different in the USA, where mistakes are even seen as part of the recipe for success and “fuck-up meetings”, ie the regular exchange of mistakes, are commonplace.

This quote is from the famous speech given by Steve Jobs at Stanford University in 2005. Those who wish can view the entire speech watch on Youtube.

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