This is what really matters with e-cars

When it comes to electric cars, the name Toyota usually comes up almost last. After all, the group is only just getting started with pure e-mobility and is therefore much later than many of its competitors. But what, according to Toyota, is most important in electric cars, they now want to do much better than the competition.

The first all-electric model from Toyota with the provisional, bulky title bZ4X should be ready in mid-2022 – a late start. Nevertheless, one is sure to know the secret recipe for success.

Toyota: E-cars shouldn’t cost a lot

Although it’s not that secret either: It should be for Toyota’s e-cars Affordability top priority to have. In return, they even want to cut back on the all-important range, says Cooper Ericksen, Vice President at Toyota North America for Product Strategy (source: Green Car Reports).

So for Toyota, price is the most important thing: “Nothing happens until you sell a car” is, according to Ericksen, an internal proverb at the car manufacturer. “In order to have a positive impact on the environment, you have to sell a lot of cars.”

But how is Toyota supposed to do that? In which one smaller batteries installedthat have a correspondingly less range. At the same time, research is being carried out into making the battery, the most expensive individual part, more effective and cheaper – the goal is 50 percent less costs than with the bZ4X by 2030. Extreme range is not the top priority, especially not for future volume models.

E-cars suitable for the masses need less range

Long range is seen much more in the luxury segment – in Toyota’s case with the corporate brand Lexus. In the future, models with a range of up to 800 km will be used here. The more drivers get used to e-cars, the more it will become clear that many do not need a range of up to 300 or 400 miles (up to around 640 km), according to Ericksen. at You want to orientate yourself on the customer in terms of price and range.

Toyota’s first impression of the bZ4X e-car concept:

From then on the famous longevity continue to play a major role, as does responsibility towards the environment. It remains to be seen whether Toyota will find the right gap for the hesitant start with this strategy.