This is the most popular Mac
The Mac still belongs to Apple like no other product. Of all the product lines, it is the one with the longest tradition, and despite the iPhone, iPad and Apple Watch, there is no end in sight. But which Mac is currently the most popular? The result is quite a surprise.
Apple itself is silent and does not reveal how many Macs and which models are actually sold. Market researchers then have to determine this, as in the current case, the professionals from CIRP. They have now compiled and published revealing figures from the last September quarter (source: CIRP via 9to5Mac).
MacBook Pro has the edge
When it comes to the distribution between desktops and notebooks, the values are initially less surprising. For tens of years, Apple has sold more MacBooks than pure desktop devices. Finally, it looked like this for the users:
- Desktop Macs: 26 percent
- MacBooks: 74 percent
Nearly dri quarter of all Macs can therefore also be used without a fixed power supply mobile use, only a quarter always has its usual place on the desk at home. Ergo: The most popular Mac is a MacBook. Is it the MacBook Air as you might think? No, of all things the MacBook Pro has the edge:
- MacBook Air: 34 percent (46 percent of Mac notebooks)
- MacBook Pro 40 percent (54 percent of Mac notebooks)
Should probably have a good share in the Pro models – the 13-inch model:
More than every second MacBook is a Pro model and 40 percent of all Macs during the period were a MacBook Pro. An amazing result. But what you should not forget: the small and inexpensive 13-inch model is also one of the Pro models and probably cost the Air victory in the end. After all, the price of the rather classic computer is much too close to that of the new M2 model.
Mac Studio doesn’t matter
When it comes to desktop computers, the iMac secures the top position. Surprisingly closely followed by the outdated Intel-based Mac Pro. Mac mini and Mac Studio only play a negligible role:
- iMac: 13 percent (50 percent of desktops-Macs)
- Mac Pro: 11 percent (43 percent of desktops Macs)
- Mac mini: 1 percent (4 percent of desktops Macs)
- Mac Studio: 1 percent (4 percent of desktops Macs)
The flop among the new desktop Macs:
Part of the explanation for the poor performance of the Mac mini may be that customers are waiting for a new model with the M2 chip. But this is especially true for the even older Mac Pro, which Apple hasn’t updated since it came out in 2019. The Mac Studio, on the other hand, which is targeting some of the Mac Pro clientele, is to date one disappointment in the face of these numbers. A computer that was presented a few months earlier and then accounts for only 1 percent of customers actually has no right to exist in the future. At least as long as it stays that way.
And how do users use their Macs? According to CIRP, 79 percent of those surveyed use their Mac for private purposes, 34 percent for education and 49 percent for business purposes – multiple answers were obviously possible.
