The global ranking is clear: Android dominates the smartphone market, followed only by the iPhone. But there are big regional differences. In one country, the cult cell phone from Cupertino secures pole position with a 52 percent market share – and that’s not even Apple’s home country of the USA.

Apple

To call the iPhone a success would be a ruthless understatement. Since it went on sale 15 years ago, it has paved the way for a digital revolution that continues today and has made Apple one of the most valuable companies in the world. Despite its success, the iPhone has to be content with the silver medal: Android is the leader with a market share of around 70 percent, while the iPhone only has 25 percent (source: extra). However, a look at individual countries looks better and one thing in particular stands out here: Australia.

Australians love Apple’s iPhone

In Australia, the iPhone is number 1 (Image source: Statista)

This is coming Down Under iPhone to a market share of 52 percentlike that extra and thus takes the lead. In no other country is the cult cell phone from Cupertino more popular. For comparison: Second place in the ranking goes to Switzerland. 46 percent of those surveyed stated that the iPhone was their “primary smartphone use” – tied with Apple’s home country USA.

In Germany, the iPhone has a market share of 28 percent. The majority of Germans therefore prefer Android smartphones. China is likely to be particularly important for Apple anyway, after all the People’s Republic is the largest mobile phone market in the world. Here, the Californian company has a market share of 27 percent with its iPhone.

How to set up an iPhone:

iPhone 11 price-performance winner

Compared to earlier times, Apple now offers iPhones for every budget. The price range is wide and starts in Germany with the iPhone SE (2022) for 519 euros and goes up to the iPhone 13 Pro Max for 1,249 euros. We would recommend the iPhone 11 as the best compromise between price and performance, which is currently available for €486 without a contract (see Mobilcom-Debitel).