These are the 10 most popular fashion brands in Germany

Trends come and go. This is especially true in the fashion industry. But which brands dominate in this country? In our weekly ranking we present the ten most popular fashion brands in Germany.

Around 58.4 billion euros in sales will be generated by fashion brands in Germany in 2022. At more than 32.8 billion euros, women’s clothing sales accounted for the largest part.

fashion brands in Germany

Using an extensive online analysis the Deutschlandtest platform identified the most popular fashion brands in Germany based on around 990,000 online posts. The investigation period was between May 2021 and May 2022. We present the results in the following ranking.

10th place: Cos

Cos is a subsidiary of Hennes & Mauritz (H&M) and wants to offer high-quality clothing at moderate prices. With official headquarters in London, the company achieved in the ranking 93.1 points and thus tenth place among the most popular fashion brands in Germany.

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