The One Club for Creativity: Apple ads in the spotlight and “The Greatest” at the top
Ads Apple are almost an institution. From “Think Different” to the “Get a Mac” campaign, passing through the shadow puppets of the first poster campaigns for the iPod, the agencies working for Apple have often found the right tone while remaining as close as possible to the brand image of the company. The One Club for Creativity, “one of the largest and most prestigious advertising award programs in the world”, held its annual event last week, and it’s an understatement to say that Apple’s advertisements dominated the awards. The most prestigious award, the best-of-show, was awarded to the spot “The Greatest” access on accessibility and 8 other pubs won a prize. In total, around fifty Apple advertisements or campaigns were cited during the ceremony. A plebiscite!
Other Apple spots to walk away with a trophy are:
“Share the Joy” (AirPods)
Rihanna’s “Stay – Performed by NFL fans”
Ted Lasso/Jason Sudeikis in “Public Displays of Encouragement”
“Call Me with Timothée Chalet”
“Escape From The Office”
“RIP Leon”
https://www.youtube.com/watch?v=I_40JFauCFk
