The most important providers of newsletter tools
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Anyone who sends large quantities of e-mails as newsletters, for example, is dependent on either a professional tool or an online provider. We introduce you to the most important German and international providers.
Email marketing enables companies to have direct contact with their customers and is therefore one of the most important pillars of online marketing. The right software is essential for successful email marketing. The market is big and the choice is therefore not always easy. We have therefore put together a selection of promising tool providers for you.
We will first introduce you to newsletter tools for a quick start, continue on page 2 with German providers of e-mail marketing tools and on page 3 we will show you the most important international mailing tool providers.
Contents
Email Marketing: Providers to Get Started Immediately
Quite a few providers have to first obtain an offer or apply for a test access. Other tools can be used directly and their features can be tested immediately. In order to make it easier for those who make quick decisions to get started, we have summarized the providers accordingly:
Sendinblue’s drag-and-drop editor. (Image: Sendinblue)
Sendin blue * offers you an e-mail editor with which you can create and personalize mailings using drag-and-drop. In addition, the tool provides you with real-time reports that show you, among other things, data on the opening and click rate. A target group cluster analysis also helps you to compare different recipient groups with one another in order to find out which type of mailing performs best for which target group.
This provider offers an easy way to conclude an order processing contract in accordance with the legal provisions of the GDPR, and thus facilitates legally secure application. Data from customers in the DACH region is also stored on German servers.
Sendin blue * offers three different price models: Free, Lite and Premium, which offer a different scope of services. With the free version, 300 emails can be sent per day and unlimited contacts can be saved. The prices of the lite and premium version are staggered depending on the number of emails and start at 19 or 49 euros per month.
Cleverreach’s mail editor. (Screenshot: Cleverreach)
Cleverreach * offers, like almost all representatives of this list, features such as registration forms for the website, recipient management, reports and analyzes of recipients, automatic mails via autoresponder, design and spam tests as well as A / B split tests. You can also create campaigns and dynamic RSS campaigns, which can also be analyzed using reports.
The service has a tidy and user-friendly interface that is supposed to make it easier to get started. Cleverreach also has an integrated double opt-in procedure and unsubscribe links and can therefore easily be used in accordance with GDPR.
Cleverreach * offers a free test account with which 1,000 emails per month can be sent to 250 recipients. The functionality of the test account is limited. If you want to use more storage space for images, A / B testing, design templates and other features, you can switch to a monthly tariff. These are graded according to the number of recipients. It starts with 250 addressees for nine euros a month. The largest package for 1,1250 euros a month includes 125,000 recipients.
You can see the first KPIs on the Clever Elements dashboard. (Screenshot: Clever Elements)
Clever Elements * can have a significant number of references. For example, Amnesty International, Betahaus, Siemens, Dräger, IBM and Adecco use the service, which offers a range of features similar to Cleverreach.
With Clever Elements you are also on the safe side when it comes to GDPR, because with the tool provider you have, among other things, the option of concluding an agreement on order processing according to GDPR directly in your account.
Clever Elements can be tested for 30 days free of charge and then offers either a monthly or a credit tariff. With the monthly model, the recipient is billed accordingly – there is no limit to the number of emails per month. For example, 100 recipients cost five euros per month, up to 500 cost 15 euros and 100,000 recipients add up to 870 euros per month.
The Mailflatrate dashboard provides the most important data on ongoing campaigns at a glance. (Screenshot: Mail flat rate)
Mail flat rate offers you all the important functions for your newsletter marketing. You can choose from an extensive database of design templates, connect the tool with WordPress, Magento, Shopware and other programs using an API and create surveys, for example on customer satisfaction. In addition, you work with Mailflatrate GDPR-compliant; the server location is in Germany.
You can test Mailflatrate for 30 days free of charge. After that, the tool costs between 20 and 347 euros net per month, depending on the scope of functions.
E-mails can be created with Rapidmail using drag-and-drop. (Screenshot: Rapidmail)
The provider Rapidmail * offers you a simple drag-and-drop editor and more than 250 design templates for designing your mailings. In the dashboard you will find a lot of data to evaluate your email marketing afterwards. There is also a Google Analytics integration for an even more in-depth analysis.
In addition to a simple form for order processing, Rapidmail offers you a wide range of assistance with which you can make your email marketing GDPR-compliant.
Even Rapidmail * offers you the choice between a monthly fixed price or billing per mailing. With the latter, for example, you pay 43 euros for a mailing with up to 2,000 recipients. Alternatively, you can opt for a monthly cancelable flat rate. This costs 14.25 euros per month for up to 500 recipients, 19 euros for up to 1,000 recipients and 33.25 euros for up to 1,500 recipients. If you need more contingent, Rapidmail will create an individual offer for you.
