The most important information about the shopping event of the year
Black Friday has long been more than a single day of special offers. A number of other days of action were created around the shopping event. Countless shops are taking part. But not every offer is worthwhile. Here’s everything you need to know about Black Friday 2021.
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When is Black Friday 2021?
The date for Black Friday this year is November 26th. However, from Monday, November 22nd, there will be bargains and offers in many places.
How long is Black Friday?
For the best deals and discounts, it is not only about November 26th to be attentive. Because Black Friday now lasts three days and thus also includes the weekend. But even that doesn’t end the sale in many shops. This is followed by Cyber Monday (November 29, 2021) and thus also Cyber Week.
Is Black Friday worth it?
Two years ago, the comparison portal Idealo found in a study that the average savings on Black Friday were only around six percent. So not every alleged bargain lives up to its name. This not only applies to Black Friday, but also to the subsequent Cyber Week.
Still, Black Friday can be worth it. Those who prepare adequately, compare prices and react flexibly and quickly can always discover significantly reduced offers.
How can you prepare for Black Friday?
With these four steps you can get a good deal closer to the best bargains on Black Friday:
- Set reminders for all important appointments.
- Subscribe to the newsletter of interesting dealers.
- Define and monitor the desired products now.
- Regularly check the price history of the desired products in order to identify real bargains immediately.
- Use comparison portals to get the cheapest price.
Of course, you can also discover spontaneous bargains directly on November 26th and bargain purchases can also turn out to be lucky hits. The hit rate can be increased significantly if you think in advance of Black Friday and Cyber Monday which categories you want to look around, which specific products you have in mind and at what price you would be ready to buy.
Tip: The earlier you start to compare prices, the sooner you will recognize real bargains. If you want to fulfill one or the other wish on Black Friday this year in November, you should find out the prices for the corresponding products in the summer.
Which dealers and companies are participating?
Online shops and brick-and-mortar retail rely more and more on Black Friday every year. Many shops offer discounts, especially in the electronics and technology sectors. Some of the biggest retailers are already in the starting blocks with a preview of this year’s Black Friday sale:
This list will expand considerably over the next few weeks. In view of the massive advertising media that the major mail order companies take into their hands around Black Friday, the competition will probably not be asked much longer to announce their own promotions.
At t3n we will provide you with an overview of exciting tech bargains (for example smartphones, tablets, smartwatches and more), software offers and many other worthwhile discount campaigns around Black Friday.
How did Black Friday come about?
Nothing good usually happens to anyone who experiences a black day. In terms of conceptual history, Black Friday also has, contrary to what many suspect, a rather negative origin, such as among others Huffpost reports. An initially positive variant of the origin of the name is as follows: Following Thanksgiving, one of the most important holidays in the USA, shops and shopping centers filled so rapidly with customers willing to buy that sales at retailers for the rest of the year black numbers cared. Black Friday has become synonymous with the start of holiday shopping.
In fact, the term Black Friday appears much earlier and in a much less pleasant context: In 1869, rapidly falling gold prices plunged the US economy into a crisis. The current use of the term could have been justified by the Philadelphia police in the 1960s. There was talk of Black Friday because the rush to inner cities and shopping malls on the day after Thanksgiving was so extreme that there were traffic jams, traffic delays and other inconveniences everywhere.
The legal situation around the term “Black Friday”
In 2013, a Chinese company had the term “Black Friday” protected under trademark law. With a term used by companies around the world, legal disputes were inevitable. And that’s exactly what happened – we reported.
In the meantime, the term can be freely used again, at least for advertising services.
