Smartphone sales fall by 11% in the first quarter of 2022
According to a study, worldwide smartphone shipments have fallen by as much as 11%. According to the results, Samsung is still the largest, this time the company has a market share of 24%. What about the rest?
Contents
Overall decline
According to the research conducted by Canalys, an independent analyst firm, global smartphone sales are being held back by the current turmoil in the corporate market and environment. You have to think of the corona crisis, the war between Russia and Ukraine and the high inflation. On the one hand, this results in a smaller demand from the consumer, as well as a smaller supply from the manufacturers. However, the decline in the smartphone market seems to mainly affect the Chinese manufacturers. The biggest players in the smartphone market seem to have gotten bigger.
Major manufacturers are doing well
Despite the overall decline, the major smartphone manufacturers have increased in share. In the first three months of this year, Samsung has achieved a market share of 24%. Last year this share was 22% in the same period. Six months ago, Samsung had a 19% share.
Apple has also gained a larger market share. From 15% in the first three months of last year, to 18% this year. Despite the decline in the smartphone market, the major manufacturers are therefore able to obtain a larger share in this market. A Canalys analyst provides a possible reason for this: ”Despite the looming uncertainty in global markets, the leading suppliers accelerated their growth by broadening their portfolios for 2022. Samsung, for example, increased the production of its A-line to compete (even) better in the budget and midrange segment.”
Read also
Foldable phone sales have tripled this year
Samsung stops selling phones and chips in Russia
In contrast, many Chinese manufacturers have a smaller market share compared to previous years. The study cites the ”barriers caused by various delays in the own country” as one of the main reasons for this. You can think of the various lockdowns that apply in the country, such as the lockdowns in Shanghai.
For example, we see that both Vivo, Xiaomi and OPPO have fallen in terms of market share. At OPPO, the smartphones from OnePlus are also included. The figures can be found in the graph below.
Graph from research conducted by Canalys
