RedRoad, products to make your life easier

In 4 years of existence, RedRoad has become a promising player in smart home appliances and has won the favor of customers in more than 10 countries. The company has sold 3.5 million items worldwide, including appliances for home cleaning, kitchen, beauty, personal care and home safety. In September 2021, RedRoad will launch the V17 Cordless Stick Vacuum in the whole world. Building on its success in Japan and the rest of Asia, RedRoad puts its experience and advanced technologies at the service of this “attractive, powerful and user-friendly” vacuum cleaner to provide a comfortable and clean home environment.

A visionary look at customer needs

RedRoad invests heavily in the development of technologies to meet the needs of its customers. For example, the company has developed the Mandala 5.0 noise reduction system to provide a quiet and pleasant experience for users of its hand-held vacuum cleaners. This system not only keeps the noise at 65 dB (while it is normally between 75 and 85 dB for most other models), but also converts the frequency of high-pitched noises so as not to attack the ears of users. The filtration of the output of the RedRoad vacuum cleaner is also optimized. By improving airflow through the current 12-cone cyclonic separation system and adding more filters, it now captures 99.97% of dust down to 0.1μm (compared to 0.3μm of others models).

This technology reduces the workload of HEPA filters and extends their life. As a result, the air coming out of the RedRoad vacuum cleaner is hospital-grade clean. It is safe for people with rhinitis, asthma and other chronic respiratory diseases, and it is especially suitable for families with children.

Quality production for quality life

RedRoad stands for quality production: choice of materials, production process, molding, assembly and quality testing. The mold is an absolutely essential component when designing a household appliance. RedRoad invests two or three times what its competitors spend in this area. The commonly accepted margin of error when it comes to mold accuracy is 30μm, but RedRoad does not accept deviations greater than 10μm, even if it costs crazy sums to redo. The difference may not be significant to the naked eye, but it guarantees a smoother adaptation of the different parts (which reduces resonance) and a perfect seal guaranteed for 10 years.

Quality products acclaimed on the market

In 2018, RedRoad noticed that there was sort of a shortage in the field of portable cleaning tools. The firm has therefore developed a mini car vacuum cleaner. Responding to customer needs, this mini vacuum cleaner sold half a million copies in Japan in six months. In the three consecutive years it has been listed on NetEase Yeation, China’s popular e-commerce platform, the device has recorded zero complaints, a record. The brand’s very user-oriented mentality and its taste for innovation make RedRoad a brand to watch closely.