Razor Group and Stryze Group merge to create e-commerce giants

When you buy from Amazon, you often receive your goods from an Amazon dealer under an FBA (Fulfillment by Amazon) contract. This Amazon retailer not only uses Amazon’s reach for a fee, but also benefits from Amazon customer service and the Amazon shipping infrastructure.

Founded in 2020 Razor Group from Berlin has now set itself the task of buying up successful Amazon shops in order to set them up and scale them more efficiently. To do that, the company relies on e-commerce expertise and capital.

In December 2022, Razor was last able to raise a private equity round $70 million conclude. In addition to lead investor L Catterton, 468 Capital was also involved in the round. Overall, the funding amount for Razor increased a billion dollars. According to their own statements the company is already profitable.

The company is not only concerned with Amazon shops. In November 2021, founder Tusher Ahluwalia said versus Techcrunchthat 12 percent of Razor’s sales are already “non-Amazon” and that the plan is to increase that to over 20 percent. The goal is diversification.

A merger with the Stryze Group from Berlin, about which t3n learned exclusively from industry circles, could help here.

Stryze Group specializes in branding and selling D2C (Direct to Customer) products. The target group are, for example, public figures such as athletes, actors or social media influencers, as it says on the website. Distribution is via Amazon and social media.

Stryze could so far $100 million collect. The company was also founded at the end of 2020. Stryze’s investors include Upper90 and Carsten Maschmeyer’s Alstin Capital.

Alongside Razor Group, the largest FBA aggregators include Thrasio, Perch and Berlin Brands Group. As a result of the merger, the merged company will become Europe’s market leader in this area.

The combined company is said to have hundreds of millions of dollars in cash and the potential to access a large amount of debt. This should enable the company to focus fully on its operational business and market consolidation over the next two years.

In the future, the Razor Group will focus more on the US market. Stryze remains focused on Europe.

At the time of publication, Razor and Stryze had yet to comment.