“Raider is now called Twix”: 7 renamings – and their consequences

Name changes are a risky endeavor for companies and brands. Let’s take a look at past name changes – if and how they paid off.

In October 2021, the Facebook company was renamed to Meta. The reasons for this are unclear: Officially, the focus should be on the Metaverse in the future. On the other hand, the company has been sliding from one PR nightmare to the next since Cambridge Analytica. At least since the revelations by whistleblower Frances Haugen, the company’s reputation has suffered enormous damage. With that is …

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