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Pioneering concept changes the way we call forever

Have you ever thought about it: What could or should be changed in the basic concept of a telephone call in 2022? Hard to imagine that there is anything there. And yet, the following idea is so brilliant that Apple would have to be crazy not to want to include it in the upcoming iOS 16 for the iPhone in the end.

If you don’t know, you can actually still use a smartphone like the iPhone to make phone calls these days. Unfortunately, very few do it, especially younger people who spurn contact in this way. Instead, there are text deserts or voice messages that you send to each other and then have to read through or listen to at length. A direct conversation seems to have fallen out of fashion.

Great idea for iOS 16: Subject line for phone calls – wow

Already knowing what the caller wants from you – awesome (Image: Dan Mall via 9to5Mac).

So how could you make the telephone call itself more attractive again? Dan Mall, CEO of SuperFriendly, has a genuinely brilliant idea that ends up changing the way we call forever (source: Dan Mall via 9to5Mac). The thought: Before someone calls, a subject is set and written down, much like an email. The person called is shown this subject line directly on the iPhone display before accepting the call. On the one hand, he or she has the opportunity to set up a brief conversation, you also save yourself explanatory words at the beginning of the conversation and on the other hand, you can reject the call directly if you are not interested.

Well, this is how you deal with unwanted calls today:

This makes the phone call much more efficient and fears of taking the call are eliminated. But the idea goes even further. For example, as a user, you could make it mandatory to enter a subject. If this doesn’t happen, the call goes straight to the mailbox. Small drop of bitterness: All of this was probably only between Apple devices, Android smartphones have to stay outside.

Also suitable for the Apple Watch

Why not also for the Apple Watch? A language assistant like Siri would of course be helpful for this (Dan Mall via 9to5Mac).

However, the feature would not be limited to the iPhone alone, integration into the Apple Watch would be just as conceivable and sensible for Mall. This is paraphrased for the smartwatch as follows:

“For example, you could tell a voice assistant to call about a specific topic. And if you skip it, you might be prompted to do so. This type of interaction is less complicated than typing, and both outgoing and incoming calls provide and capture more information.”

We think: Wonderful! Hopefully Apple will get wind of it and think about something similar for the upcoming iOS 16. The readers at 9to5Mac are of the same opinion, by the way. To date, more than 70 percent of respondents to a survey agreed with the following statement: “Yes, I would like to know what the subject of a call is before I answer it.” Only about 20 percent are against itthe rest seems to have no more interest in telephone calls in general.

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