Pinduoduo: Who is behind China’s largest e-commerce platform?
China’s largest e-commerce platform in just six years: Pinduoduo makes a lot of things different with mobile-only, gamification and a focus on community – and could therefore also be a role model for European platforms.
The Chinese e-commerce platform Pinduoduo is still largely unknown in Europe. The company, which was founded in 2015 by the former Google employee Colin Huang and now has more than 800 million customers, has overtaken the much better-known trading platform Alibaba and is mixing the market in China with a wholesale merchandise volume of 256 billion US dollars …
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