New strategy is a boon for PlayStation fans

Good prospects for Sony: The PlayStation 5 is selling extremely well and the Japanese company reports record earnings. That’s why the group wants to invest even more money in the lucrative gaming division as quickly as possible.

More money for new PlayStation games

Video games are getting bigger, more complex and therefore more expensive to produce, but it’s worth it. After all, video games bring in more money than the film and music industries combined (Source: gamerhub).

A big winner of this development is Sony. Inhibited by the corona pandemic, it took a while but now the PlayStation 5 is selling really well. More than two million consoles were sold in March 2023 alone (source: VGChartz).

The success of the console even surprised Sony:

Spurred on by this success, Sony intends to continue in the future provide even more money for the development of PlayStation games. To this end, the group is reducing its investment budget in other areas. According to industry analysts at TweakTown increases the PlayStation budget from $13 billion to $14.6 billion.

Not only console fans should benefit from this, but also PC gamers. Sony has recognized the potential of Steam and started releasing popular PlayStation blockbusters like God of War or The Last of Us for the PC as well. Even if the release of these games doesn’t always go smoothly. More on this in this article:

PlayStation celebrates record sales

By the way, 2022 was the best year ever for the PlayStation. Overall, the group was able to generate more than 27 billion US dollars in sales last year (source: Sony).

Not only the games or the increased sales of consoles are partly responsible for this success, but also the restructuring of PlayStation Plus. The popular subscription service was revised in summer 2022 and is now offered at three different price models.

Also important: The general price increase of video games. Many PlayStation games no longer cost 60 euros to start with, but now 70 or even 80 euros. This change also had an impact on sales.