New car, no thanks! 2023 will be a year of renunciation for Germans
It is often said that for Germans there is hardly anything more expensive than a car. But while the economic mood is deteriorating, the mood to buy is also declining. In 2023, many Germans want to practice doing without.
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In 2023, many Germans will be able to do without new cars
Germany is a nation full of drivers. Around 48.5 million vehicles will be registered in 2022, more than half as many as Germany has citizens. Accordingly, large sales figures are also possible, the car market is an important part of the economy. In the coming year, however, this could look different, as a study has shown. So it comes for 56 percent of respondents in 2023 out of the question to buy a car.
It doesn’t matter whether it’s a new car or a used one. On top of that, another 25 percent are not sure whether they would buy a new set of wheels next year. Only 19 percent say the purchase is likelythe market research company MiiOS determined based on a survey (source: Car picture).
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The majority of respondents gave the reason that they wanted to “I’d rather be a little more frugal” (52 percent). 15 percent said the uncertainty surrounding the promotion of electric cars would put them off. The ambiguities have now been resolved with the official announcement. 13 percent have concerns about performance. They are therefore holding back when buying a car in 2023. Another 11 percent prefer to wait because of the currently long delivery times.
Combustion engines and e-cars will probably be in a tight race for the best price for a long time to come:
Inflation: Money worries weigh on car buyers
However, a new car may also be less attractive for other reasons: “The market is fighting more and more with the doubts of consumers, which are further intensified by the economic uncertainty,” says Niklas Haupt, head of MiiOS. This is also reflected in the fact that 53 percent generally want to drive less by car.
By far the most common reason for this decision is the high fuel prices (80 percent). 52 percent want to do something for the environment and 30 percent want to promote their own health. For 18 percent it is simply because of the work in the home office. For the study called “Individual E-Mobility Report”, 1,500 people between the ages of 18 and 80 were interviewed. The survey took place between November and December 2022.
