Netflix and Microsoft collaborate on cheaper subscription with ads

Netflix is ​​working with Microsoft on a new cheaper subscription with ads. Microsoft will become Netflix’s global sales partner and also develop the advertising technology for Netflix.

Netflix is ​​losing subscribers

Netflix has been in dire straits for a while now. The streaming platform is losing subscribers for the first time in ten years. This applies to both existing customers, of whom more and more are canceling their subscription, as well as to new customers who seem to choose to binge watch one series more often and then decide to cancel the subscription. Netflix now wants to take steps against this decline.

For example, they want to prevent people outside the family from sharing their account, no longer throwing all episodes of a series online at once and set up a new subscription. Netflix has previously confirmed that they are working on a cheaper subscription with ads. You pay less per month for this subscription, but you will receive advertisements in return. Today Netflix comes with the news that Microsoft will help them with this.

Collaboration with Microsoft

In addition to the existing basic, standard and premium subscription, there will soon be a subscription with advertisements. No details are known about this yet, but Netflix is ​​now reporting that it has chosen Microsoft as its global advertising technology and sales partner. Netflix reports this in a blog post. According to Netflix, Microsoft has proven to support all advertising needs and also wants to work together on a new advertising model. Netflix went on to say: “Microsoft provided the flexibility to innovate over time on both the technology and sales sides, as well as strong privacy protections for our members.”

Microsoft itself is also pleased with the partnership, saying: “This is a big day for Netflix and Microsoft. We’re excited to bring new premium value to our ecosystem of marketers and partners, while helping Netflix bring more choice to their customers.”

What do you think?

Would you consider a cheaper subscription to Netlfix, but with ads? And what would you be willing to pay for this subscription? Let us know in the comments below this article, we are curious.