Nepotism? Elon Musk takes SpaceX ads to Twitter
Elon Musk’s space company SpaceX has ordered one of the largest advertising packages on Twitter – shortly after Musk’s takeover. The company wants to use it to advertise its Internet satellite service Starlink. For other companies, the Takeover ad package costs around $250,000.
SpaceX has ordered one of the largest advertising packages on Twitter. The campaign, which bears the title “Takeover”, fits in with the current situation surrounding the short message service, but raises questions. Because Elon Musk’s space company is actually cautious when it comes to advertising.
After Musk bagged the controversial Twitter deal and took over the company, however, the situation appears to be different. As CNBC reports, SpaceX has now secured an extensive advertising package to promote its Internet satellite service Starlink.
SpaceX Ads on Twitter: Ad pack typically costs $250,000
With the advertising package, advertisers can put their company at the top of the Twitter timeline for one day. According to insiders, such a package will cost other advertisers at least $250,000.
The ad package was ordered a week ago, shortly after Musk took over. At the start of the campaign, Twitter users should see the SpaceX ad the first three times they open the app. Advertising is scheduled to start in the coming days.
Meanwhile, Elon Musk confirmed the purchase via Twitter and also announced that he had booked corresponding ads on Facebook, Instagram and Google.
SpaceX Starlink bought a tiny – not large – ad package to test effectiveness of Twitter advertising in Australia & Spain. Did same for FB/Insta/Google.
— Elon Musk (@elonmusk) November 14, 2022
Twitter: Numerous advertisers jump off
But even an advertisement in the “takeover” area is currently not enough to hide the fact that numerous customers have turned their backs on Twitter. Because after his Twitter takeover, Elon Musk caused chaos on the short message service.
Companies like General Motors, Audi, and Volkswagen have suspended their advertisements on the platform. With this, the corporations reacted to the increased occurrence of fake accounts and false information with the new possibility of verification via Twitter Blue.
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