Musk’s promise hangs by a thread

2022 will not leave Tesla untouched. The e-car pioneer has made a decent profit and sold more cars in one year than ever before. But that’s not enough to fulfill Elon Musk’s ambitious plans. The billionaire has probably promised too much.

Tesla in quicksand: E-car pioneer cannot escape the pull of 2022

Tesla is growing fast, even the most wary of critics can’t deny that. But as the first figures from the last quarter of 2022 show, Elon Musk has suffered a bitter defeat in his parade company. Because Tesla has clearly missed the self-imposed goal of the eccentric billionaire.

Calculated over the full year, Tesla delivered around 1.3 million electric cars to its customers. The carmaker announced this shortly after the turn of the year (source: Tesla). Compared to the previous year, there is a full An increase of around 40 percent in the books. Yes Elon musk big goal is different: Every year, 50 percent more e-cars are to be brought onto the roads than in the previous year – at least on average.

Nevertheless, the annual financial statements were a tour de force: According to its own statements, in the fourth quarter alone 405,278 electric cars delivered. A few more were produced with 439,701. This means that there are 34,423 freshly built Stromers on the heap worldwide that have either not yet been delivered or have not yet found a buyer.

That Most of the sales are in the middle class-Tesla vehicles: Almost 1.25 million Model 3 and Model Y vehicles were delivered during the year. The more expensive e-cars Model S and Model X play a much smaller role in the mass with over 66,000 units.

A lot will happen in the new year, not only at Tesla:

Bread and butter at Tesla: It doesn’t work without the middle class

In order to compensate for the dent from 2022, it would be better to have a decent plus in the future. Otherwise the cushion from the past two years, in which Tesla broke the 50 percent mark as planned, would have been quickly consumed. Elon Musk has not yet broken his public promise, but he has the next few years must be better again.

The expected cheap Tesla could do its part. But experts expect that exactly the opposite would be the case: launching a cheaper model too early could do it Decrease interest in Model 3 and Model Y. However, success or failure with the targeted quantities depends on them.