Multiply sales with Shopify [Anzeige]
Almost every company today uses an online shop to sell products and thus reach more customers. The mistake: Many companies do not invest in the website, especially at the beginning. But that can make all the difference! We use the example of Dr. Massing Cosmetics on how the company was able to multiply its sales with Shopify.
Contents
what is dr Mass Cosmetics?
dr Mass Cosmetics is a completely family-run cosmetics company. The company’s online shop is managed by the young siblings Niklas and Pia. The two started with a JTL shop and the associated JTL merchandise management system. That worked, too, until there was a great rush for their products.
This rush to their beauty products and their successful influencer marketing meant that they had to look for a new shop system.
What should be improved in the online shop?
Working together with their marketing agency, they realized that they had outgrown JTL and that many options could not be implemented with the given system. The page speed should be improved and the whole shop should be made more modern.
They still wanted the design and the existing functionalities of their shop to be integrated into their new shop, which was no problem with Shopify. The change in merchandise management from JTL to xentral was also part of the further development.
Focus on customer-centric work with higher performance
They were motivated by their success. They had a clear idea of where they want their shop to go, which is a huge plus for the good working relationship with the Shopify agency Eshop Guide contributed. In order not to scare off their strong community, they have decided to keep the design of the old shop in the new one for the time being and all functionalities that contribute to serving their customers in the best possible way should be given priority.
The customer-centric work by retaining the loyalty points, vouchers and customer accounts meant that the new Shopify shop was even better received by the community because it was now also more performant.
In addition, a B2B and a B2C shop were combined in one, so that B2B customers can also shop in the shop. In order to be able to show this well, they worked together with a xentral agency. This enabled them to ensure that all requirements were implemented correctly.
With Eshop Guide and Shopify to more sales
Through the cooperation with the marketing agency My Best Concept, new campaigns are constantly being created, which the experts of the Shopify agency can implement together with the customers. Christmas campaigns and BFCM offers in particular are handled well by an external marketing agency.
After the initial setup of the Shopify shop, the long-term collaboration with Dr. Massing, in which Eshop Guide made a theme update and design adjustments after about a year. In the course of this, the focus was on increasing the average shopping cart value, because the conversion rate was already at a good level. They tested free gifts and cross-selling/up-selling.
In summary, Eshop Guide for Dr. In addition to the professional Shopify shop with website and blog function, Massing Cosmetics has implemented numerous functions, including clear customer management with order history, setting up payment service providers and secure data and payments with modern SSL and PCI standards and search engine-friendly configuration.
Convince yourself now by Eshop Guide and let the experts support you in launching a Shopify shop. This not only gives your visitors a better shopping experience. There is a good chance that you will increase your sales significantly!
