Mozilla rolls out tracking protection for Firefox
Mozilla will make it more difficult for advertisers and tracking companies to spy on user information in the future. With the so-called Total Cookie Protection, the company has therefore introduced special measures for its Firefox browser.
The internet is currently in a certain dilemma. Because users around the world would prefer to consume content free of charge. In contrast to this are the interests of the website operators. Because it should be clear that content creators also want to generate income for their work. Advertising therefore seemed the best way to unite both sides.
But what started out as relatively simple developed into a veritable data octopus. Various advertising and tracking companies now dominate the market. So if you are looking for food supplements on Amazon, you will quickly see suitable advertising on Instagram, YouTube and Co.
Total Cookie Protection is intended to put a stop to tracking
Although this enables targeted advertising to be played out, advertisers are still undermining data protection so quickly. Users are becoming more transparent and the industry knows better and better what interests we have and which websites we visit on a daily basis. That’s what Mozilla wants now put a stop to it. With the so-called Total Cookie Protection.
The method should consistently prevent tracking. This works by giving each website its own storage space for cookies. If you are on Facebook and then on YouTube, cookies set on Facebook can only access the content of the blue network, exactly the same applies to YouTube cookies.
Mozilla enables the new protection measure for everyone by default
Each website therefore acts completely isolated from one another. Mozilla describes this using several cookie jars: Each website receives an empty jar and cannot access other jars.
The company has been testing the approach for two years. After implementation in the strict mode of the browser and activation in the private mode, now also the regular mode follows.
So if you update to the latest version of the browser or reinstall it, the feature is active immediately. It remains to be seen what impact the tool will have on the advertising industry. Apple has been offering a similar mechanism for some time, and Google intends to completely block third-party cookies as early as next year.
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