Microsoft fakes AI results: Bing ads instead of real answers
Microsoft and its search engine Bing benefit from the AI hype. But all that glitters is not gold. Instead of providing answers generated by artificial intelligence, Microsoft is now even cheating on Bing advertising.
Microsoft: Bing advertising instead of real AI
Microsoft has invested billions in the ChatGPT provider OpenAI. The cooperation is already paying off for Microsoft: A variant of the chatbot is available to users of the in-house search engine Bing. This should provide direct answers using AIinstead of just presenting search results.
As it turns out, Microsoft is also pursuing other plans. An editor from The Verge noticed that the Results for a Bing search for “Chrome” changed noticeably. Bing previously displayed a reference to the Microsoft Edge browser for this search term, but that is no longer enough for the group.
Indeed, the search for Google’s browser now throws a supposedly AI-generated response out of. The actual search term is ignored and a search for “News about Bing features” is started instead. However, the result has little to do with it, instead users see a friendly advertising text for Microsoft’s search engine.
In which unwanted advertising text it is said that Bing is more than a search engine. Users could get “trustworthy” results, and Bing’s rewards program is also highlighted in the uncredited ad.
Microsoft has also accommodated the new Bing in Windows 11:
Microsoft: AI Bing advertising is just a test
Microsoft’s product marketing boss Jason Fischel has already taken a stand and pointed out that the group would often experiment with new functions. On the charge that it is about Advertising in the form of fake AI results acts, he did not enter (source: The Verge).
