iPhone and water resistance: Apple did not deceive its customers, says a judge
US Judge Denise Cote rejected an attempt to create a class action regarding Apple and the fact that the manufacturer is deceiving its customers with water resistance.
No deception on the goods according to a judge
Since the iPhone 7, Apple has been promoting the fact that its iPhones are water resistant, in particular by claiming that smartphones can be submerged for at least 30 minutes at four meters deep and still work once they are taken out. some water.
Two plaintiffs from New York and one from South Carolina have filed a lawsuit against Apple over statements “false and misleading” which would have allowed the company to price iPhones twice as much as the cost of average smartphones. The judge ruled that while the plaintiffs plausibly alleged that Apple’s advertising could mislead some customers, they failed to demonstrate that their iPhones were damaged by the liquid contact that Apple promised they could. resist. The judge also found no evidence of fraud, citing the lack of evidence that Apple consciously intended to exaggerate its sealing claims for commercial gain. It was also decided that there was insufficient evidence that the plaintiffs had relied on fraudulent marketing claims when choosing to purchase their iPhones.
Apple has improved the water resistance for the iPhone. The first had an IP67 resistance, now we are at IP68 with the latest models, such as the iPhone 13. The devices can still work after being submerged six meters deep for 30 minutes.
According to Apple, water and dust resistance are not permanent conditions and may deteriorate over time due to normal wear and tear. Apple’s warranty doesn’t cover liquid damage, so it’s best to exercise caution when exposed to liquids.