Influencers in the US get access to union
Influencers in the US can now cover themselves through a union. (Photo: fizkes / Shutterstock)
No time right now?
Influencers can now also join a union in the USA. That is what the actors’ union SAG-AFTRA offered.
Anyone who works as an influencer in the USA can soon also join a union. The actors union SAG-AFTRA has the magazine Communicated backstagethat all people who earn their money by promoting products via social media can now join it.
Contents
New offer for new content
“The influencer agreement was created in response to the unique nature of influencer-generated branded content,” SAG-AFTRA President Gabrielle Carteris told Backstage.
Before that, the union had already accepted Youtubers as members. Union coverage is now also open to influencers on platforms such as Instagram, Twitch and Tiktok. This does not apply to advertising campaigns on company channels.
Access to union protection
The new members can have their work credited towards retirement and health care. In addition, they have the classic advantages of a union such as collective bargaining power and support in the event of a conflict.
