In 2022, Blizzard wants to work to restore trust -apkrig
If Microsoft completes a record $ 70 billion acquisition of Activision Blizzard, it is highly likely to expect efforts to improve its media image as soon as possible. We have repeatedly written on Vortex about the tarnished reputation caused by Activision’s lawsuit and Blizzard-related issues, and for now, player confidence does not seem to be rising. Blizzard President Mike Ybarra, who was left alone in the top chair after his colleague left and co-president Only Oneal, however, in a statement from the end of last week, promised to do his best to change the fan’s view of Blizzard. He therefore presented the basic points in which the functioning of the company will change, but he mentioned the games themselves and their possible improvement in a single sentence at the very end and left the fans in suspense, at least until next week.
Nevertheless, work culture must undoubtedly translate into Blizzard’s work, and when Ybarra talks about redress at many different levels, it indirectly confirms that Blizzard has a problem and that previous and former employees’ previous statements about unacceptable superior behavior, discrimination or harassment are real. cases. Ybarra describes the past year 2021 as challenging and speaks mainly of mutual respect and a dignified professional approach. “We care about our craft and we want to work in the most favorable and safe environment possible,” says Blizzard’s president, and considers it a top priority to restore the trust in society he has chosen to lead in the years to come.
I want you to know that we are listening to you and committed to change. As a first step to improving communication with the community, I wanted to highlight some of the first steps we are taking to improve our corporate culture, says Mike Ybarra.
“Watching Blizzard work creatively and hard during this challenging time (plus the ongoing pandemic) is inspiring,” says Ybarra. It refers to reading discussions, social media posts and e-mails from people inside and outside Blizzard who were to stand up for the right values and lead society to a better future. “I want you to know that we are listening to you and committed to change. As a first step to improve communication with the community, I wanted to highlight some of the first steps we are taking to improve our corporate culture, “added J. Allen Brack’s successor, who resigned last August. According to Ybarra, several new jobs need to be created to enable the new standards to be met effectively and compliance to be monitored, which has been a major problem for Blizzard in the past.
Specifically, we are talking about the so-called head of work culture, who will change and develop various aspects of Blizzard’s operation so that every single employee can bring out the best in him. Ybarra also appoints a new Head of Human Resources to build trust between management and staff, and there will be a Head of Diversity, Equality and Inclusion to focus on progress. According to Ybarra, these places – in the context of all the changes and events in Blizzard and Activision – will be very important and with the right power – will be filled as soon as possible and it will be extremely interesting to see who it is. In the meantime, a new employee appraisal system should be introduced to more effectively measure the quality and effectiveness of managers, who are usually identified as sources of problems.
“These measures are just the beginning of the work that Blizzard has to offer. I am motivated and look forward to working directly to build the best possible environment for our teams, ”adds Ybarra, and finally gets to the games. However, as mentioned above, it has no specific news for the players – it is said that it will come in the form of another similar message during the next week, for which Blizzard plans to announce several interesting things.
