I have never experienced something like that
The world of electric cars keeps turning. If you don’t want to be left behind, you have to stay on the ball, especially compared to China. Because the brands from the Far East are getting ready to attack. Audi boss Markus Duesmann sees difficult times ahead for VW and Co.
China underestimated: German e-cars fall by the wayside
Audi, VW, also Mercedes or BMW – the German brands have to come up with something. Because there is always stronger competition coming from China. Manufacturers such as BYD, Nio or Geely convince with their electric cars, which often not only achieve new records in terms of price.
“The German car industry has them Strength of Chinese competitors underestimated“, says Audi boss Markus Duesmann according to the mirror (source: Reuters via t-online). “We see a technology battle in China that I have never seen before.”
The man at the top of Audi makes it unambiguously clear: the man for many years The lead of German automakers is no longer worth much. The reason for the Spiegel report is a very specific challenge from China: the car manufacturer Nio is planning to launch two new brands at the same time. One of them with the preliminary project name Firefly should Attack VW’s planned Volksstromer.
And not just in terms of price and orientation. Nio boss William Li made his challenge to Der Spiegel very specific: “Yes, we are attacking Volkswagen more than before,” according to the CEO. The newcomer from China also wants to take on Wolfsburg in the next few years.
E-cars from China often come onto the market in Germany with a hefty surcharge:
Audi gives up: Here China is already ahead
that behind more than an empty threat A look at China shows – and at the VW brand Audi. With plug-in hybrids, people have already given in. Audi wants to stop selling in China. Here, too, the Chinese competitors are already too strong for the Ingolstadt-based company to calculate any real chances.
For Duesmann, however, it is not just the hybrid vehicles from China that make a strong impression. The Electric cars are equipped with the latest technology and would be sold at prices that could hardly cover the costs. At least in the home market, Chinese e-cars are often surprisingly cheap.
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