Hyundai uses Sony for e-cars

Hyundai wants to continue the success story with the Ioniq 6. The crossover Ioniq 5 was able to convince critics. Now the brother comes along in the form of a limousine. So that it is also well received, Hyundai gets prominent support – and cooks a soup according to Sony’s recipe for success.

E-car laughing stock? Sosie and Kevin Bacon present Hyundai Ioniq 6

Hyundai has done some things right with the Ioniq 5. Kia’s technology brother, the EV6, was even particularly convincing. Now the Hyundai group wants to follow suit under its own brand and has presented the Ioniq 6: an electric sedan that Outperform the competition with optimized efficiency target.

But Hyundai not only wants to convince technically, but has also come up with something for marketing. with Kevin Bacon the South Korean carmaker has secured a Hollywood star from the top tier. But the spot that came out is not entirely original either. That doesn’t make him any less amusing, though.

But cult actor Kevin Bacon is not alone. His daughter Sosie is also there. Bacon gives the aging non-tech dad, who has suddenly discovered his love for electric cars. While his – understandably – irritated daughter with all sorts of typical sayings and sometimes more, sometimes less embarrassing Dad jokes must live.

Example God of War Ragnarok? Hyundai took a close look at Sony

A not exactly unusual chemistry, which Sony has recently used successfully to promote the latest PS5 hammer: for a celebrated commercial for God of War Ragnarök Ben Stiller, John Travolta and LeBron James at the start, together with their offspring, who were piqued about their fathers’ hobbies.

Hyundai takes advantage of exactly the same situation with its spot. But you put the whole thing on the journey in the electric car and the stop at the charging station, instead of in a kind of family therapy session. Either way, it works – and should Giving Ioniq 6 some extra attention.

By the way, in the auto industry it is too not uncommon to get familiar faces, to present the new vehicles. Ewan McGregor, known among other things as young Obi-Wan Kenobi, stood for VW’s ID. Buzz in front of the camera as well as Arnold Schwarzenegger and Salma Hayek for BMW’s iX.

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